Word Choice Onto vs. On To - Proofread My Paper

Word Choice Onto vs. On To - Proofread My Paper Word Choice: Onto vs. On To The author Kingsley Amis once said,  Ã¢â‚¬Å"I have found by experience that no one persistently using ‘onto’ writes anything much worth reading.† But Amis was also a serial adulterer and a drunk, so, in some regards, he might not be a great example to follow. â€Å"Onto† is a common term in most forms of writing these days. But there are occasions when you should still keep â€Å"on† and â€Å"to† separate. To help you understand when this is necessary, in this blogpost we explain the difference between â€Å"onto† and â€Å"on to.† Onto (To Position on a Surface) Although originally written as two words, â€Å"onto† is now a one-word preposition used to mean â€Å"position on top of† something. As such, we might say: I climbed onto the wall to get a better view. Here, the key factor is that something is on top of something else. Climbing onto walls can end badly if you are a fictional egg. It can also be used metaphorically to describe understanding something (i.e., being â€Å"on top of† a problem): When she saw how to correct the error, she was onto it in a flash. The important thing to remember about â€Å"onto,† though, is that it generally involves something being positioned on top of something else. On To (Part of a Verb Phrase) â€Å"On† and â€Å"to† should be kept separate when the â€Å"on† is part of a verb phrase. Take the following, for example: Once you finish reading Treasure Island, you can move on to Of Mice and Men. Here, â€Å"on† is part of the verb phrase â€Å"move on,† meaning â€Å"proceed onward,† and followed by the preposition â€Å"to.† If we used â€Å"onto,† it would imply climbing on top of a John Steinbeck novel! And thats not how to treat the works of respected authors. Onto or On To? When choosing between â€Å"onto† and â€Å"on to,† the important thing is the context. If the â€Å"on† belongs to a verb phrase, the terms should be separate. If you’re describing something as being positioned on top of something else, however, â€Å"onto† is acceptable. Remember: Onto = Preposition meaning â€Å"on top of† On to = Part of a verb phrase

Advertising is a Marketing Tool Essay Example | Topics and Well Written Essays - 1000 words

Advertising is a Marketing Tool - Essay Example Advertising campaigns are prepared with a specific intention in mind. They target specific products or the overall product attributes of an enterprise. Wendy’s has prepared advertising campaigns to highlight the fast service of its carry out window order service with the added message that is open after midnight. The use of publicity is much different than advertising. The purpose of creating publicity is to raise awareness about the company as a whole. An unwritten rule about publicity is that any publicity either positive or negative is good for the company because it gets the name of the company out in the conscious of the customers. Sometimes companies create stunts to create publicity in an unethical manner. For instance a CEO might go on public television on a rampage burning the competitor’s products and services in order to create a media reaction. These types of publicity stunts should not be used since they hurt the integrity of the marketing profession. 2. In your response you mentioned a lot of differences between advertising and publicity. I like your response a lot. One of the differences between the two concepts is the planning associated with each of them. Advertising requires a systematic plan that requires a specific budget, timeline, and other variables. On the other hand publicity a lot of times occurs as a spur of the moment event. For instance if a company wins an award from a recognize magazine for best customer service within its industry this occurrence will create publicity for the firm. The company did not plan for the publicity. 3. participation article In the article Marketing Ethics in Emerging Markets – Coping with Ethical Dilemmas the author mentions some cases concerning lack of marketing ethics including the Nestle occurrence in India. Nestle took advantage of the ignorance of portions of the Indian population to launch a fear campaign in order to persuade people to switch from tap water to the bottle water the company was launching. To me this type of behavior is unacceptable. Corporations should try to educate the local population in emerging economies to make the customers more aware of the virtues of acquiring consumer products. Corporations should not use disinformation to confuse the consumers in an attempt to gain a competitive advantage. Sele, K. (2006, March). Marketing ethics in emerging markets -- Coping with ethical dilemmas. IIMB Management Review, 18(1), 95-104. 4. Participation – Dave I agree with you that the publicity that BP received for committing one of the biggest blunders in the history of mankind is a disgrace. Unfortunately there is a rule in marketing that states that any kind of media coverage irrelevant if is good or bad provides a positive impact to the company in the long run in terms of free publicity. Another example of a company that gained a lot of free publicity for doing a bad act was Nike Corporation during the late 1990’s. The company was involved in a sweatshop scandal that was perceived by the general public as an abuse of power and a disgraceful act considering the prices the company charges for its tennis shoe models. 5. Participation – Article The article Marketing Wisdom for 2006: 110 Marketers & Agencies Share Real Life Tips was a very interesting piece of literature. The topic that I liked the most from the article was the website segment. In this section the author emphasized to trust your marketing instincts and not to be intimidated by technology. The opinion of a software engineer in regards to what should be included in the content of the website is not as important as the recommendation of the marketing department. Other technologies such as CRM system should be welcomed by marketing people

In The Wild Essay Example | Topics and Well Written Essays - 1000 words

In The Wild - Essay Example The narrative in both cases stems from the values and belief-systems that characterized the time period in which they were created. Thus for a proper understanding of the respective texts the contexts in which they were written as well as read must be taken into account. William Wordsworth is one of the foremost Romantic poets. The early 1790s found him in France where he imbibed much of the spirit of the revolution, which characterized much of his early writing. His work also shows the influence of the great French thinker Rousseau, who believed that those living closest to nature, were superior to those living in the heart of the jungle that is civilization. Wordsworth appears to have the same bent of thought as is evident in his idealization of nature and belief in the presumed innocence of rural life as opposed to the corruption and moral decay of urban society. His views are clearly outlined in The Prelude, (1850), " the close and overcrowded haunts of the cities where the human heart is sick." An important theme in his Solitary Reaper is Man's communion with and ultimate oneness with nature. The rusticity of the surroundings constitutes an idyllic setting for the poet, unblemished by the organized chaos of the city. Here Man exists with "The W ild" in a sublime if momentary state of purity and ecstasy. The lines, "Oh listen! For the Vale profound/ Is overflowing with the sound", reveals that the Reaper's music has intermingled with the core of Nature thus making them one. Wordsworth finds in Nature a means of escape from the mundane and vulgar realities of life. His poetry is inspired by the emotions Nature evokes in him which allows him glimpses past the opaque curtain of life that clouds one's vision of the mysterious and promising world beyond.Thus he endorses the view that through Nature, it is possible to transcend the unrewarding nitty-gritty of everyday life and soar exultantly through the realms of the universe as an essential part of it. Wordsworth reiterates the timeless and universality of the reaper's song by indicating that it appears to "have no ending" and by saying that it takes up residence in his heart, "long after it was heard no more."

U03d1 Medicare Level of Care Essay Example | Topics and Well Written Essays - 500 words

U03d1 Medicare Level of Care - Essay Example There is also a Part D which covers for prescription drugs. The Part D that has been provided with the insurance is for the prescription drugs and this was mainly intended to improve the access of individuals to choose from different health plans based on their individual needs and requirements (Jacobson & Anderson, 2010). The main intension and idea of the Part D was to provide assistance to the senior citizens who were unable to afford a separate drug cover for the prescription drugs. In an article by Shaviro he explains, â€Å"The design of the new prescription drug benefit almost ensures that it will soon be expanded. True insurance provides people with coverage against worst-case scenarios, such as having to pay a lot for healthcare when they become gravely ill. It does not offer first-dollar coverage of routine expenses; this would merely encourage waste and be a handout to anyone who received the coverage without having to pay for it. But true insurance is not politically popular, because if you lose your insurance "bet" by not actually having a catastrophe that would trigger its coverage, you may complain, after the fact, that you didnt get anything out of it† (Shaviro, 2004). There have been numerous views and ideas that have been provided over the years for the viability of Part D of the Medicare. Several authors like Neuman and Cubanski, 2009, explain that one of best ways to reduce the costs is only of the government works towards negotiation with the pharmaceuticals rather than the private companies working towards the negotiations. The authors also talk about another program which will be introduced in 2010, and is known as the voucher demonstration project. To conclude the paper it is safe to say that the future of the Part D is mainly dependent on the costs and the cost cutting would lead to bettered performance of this part

X- Factor or X-Fixer? X-Factor as a Commodity Essay -- Music Industry,

The assignment will attempt to explore the commercialised fabrication that is X-Factor, on the music industry. In particular, what does the reality show X-factor pose for production of artists, and the effects this has on the industry? The prestige for production that X-Factor had to offer for the music industry, simultaneously to now it may no longer desire through realisation of just regurgitated material? A matter of opinions and factual literature will be explored to elude the commodification this commercialised machine offers to the music industry. Firstly, what are commodities and the relation commodification holds within the music industry? Commodities are an existence of a good that are produced for means to a profit (Marx, 1968). Well established commodities are those with large markets, accustomed by large derivative markets trade and speculate profit, if the asset or produce interchanges in the way they are expected (Hesmondhalgh, 2007). Therefore, would it suggest cultur e commodification districts genuine value and asserts more focus on profit motives, subsequently, weakening creativity and originality that are imposed within the media industry? The relationship between commodification and the X Factor is a direct marketing tool for the commodification of music, which takes particular advantage of the much sought-after Christmas Number One spot every year (King, 2010). The X-Factor is a reality TV show that commercialises a singing competition. It originated from England, where now the format is sold in various other countries such as America. Contestants embark on four preliminary rounds prior to auditions faced in front of judges, where they are then faced through on going auditions to then face the public in li... ...ord selling is simply about the quality of the musician with that record, where as the star-making system refers to a well-established artist or brand based on their previous performance to guarantee future success, examples such as Elvis Presley or the Beatles to name a few. X-Factor nurtures and sculpts this musician to fit a star image or star personality (Frith, 2000), for example through the auditions you see their family or hear of a heart whelming story to add likability factor to their image. Predominant marketing on the image as oppose to the music-making is often heard throughout the live shows, â€Å"you do not have the X-Factor†, or â€Å"You have the voice, but the image is not right†. Surely it is only about the voice, regardless of what branded top they are wearing or well-established shoes they decided to put on that morning? The term X-Factor said to those†¦

Explore the presentation of women in Much Ado about Nothing Essay

Explore the presentation of women in ‘Much Ado about Nothing’ The women in the 1500’s were always expected to do things such as taking care of the family not working outside of their houses and always seen as possessions, not people. As in Shakespeare’s time they were seen not heard. Shakespeare used this as a theme in him novel, ‘Much Ado about Nothing,’ and the character Hero in particular portrayed the typical woman. The typical woman was modest, convectional, reserved and many women were pressured to be exactly like her. There are many other ways of which women are presented in this 1599 play about love and the deception of appearances. The play was very popular with the audience and was a comedy. Women who had a high status were usually linked with honour. Hero is an example of this as her father, Leonato, is a successful character and has high status. He is described as a, ‘honourable father,’ which means that if she was to be, ‘unfaithful’, to Claudio then her whole family would go down in status and she Hero would be seen as an unclean creature now worth nothing. Hero’s overall presentation is a typical woman and is used as a plot device to move the story along, so she is valuable but her value is not recognised. An example of this is when she furthers the plot when she is, ‘unfaithful,’ to Claudio. Hero is a possession to be passed on from father to husband as the society was patriarchal and the women were dominated by men and were assets to bargain. In the wedding scene Hero hardly says anything in her defence, and what she does say are only in one line blocks, ‘is my Lord well that he doth speak so wide? ‘ She is not saying that he is wrong, but just asking him to rethink what he is saying. This shows us that she is a typical, modest woman and cannot stand up for herself. When Hero is accused of being unfaithful to Claudio, her father doesn’t defend her like a typical father would do today, but he says, ‘do not live Hero, do not ope thine eyes,’ Leonato is ashamed to be linked with his daughter and basically says that he wants her to die. This is not how women should be treated. They have no voice and people would believe a man’s word over a woman’s. Hero is seen as a, ‘plague right well prevented,’ which means she is no longer any use to Claudio and is a plague on him. Once women had lost there virginity to a man when they were not married, they were seen as useless and unclean, a woman would not be able to get a husband and would be put in a nunnery or kept indoors. Honour is linked to virginity because then the women were not worthless and so that they could be married to someone of high status. Claudio thinks Hero’s appearance is deceiving him and he ruins her life as she had ruined his, ‘thoughts of harm. ‘ He ruins her life because now people think that she is unfaithful, ‘rotten orange,’ she will be worthless and kept indoors. Another example of Hero as a typical Elizabethan woman is at the party when she gets proposed to. Hero is told what to say to her marriage proposal and has no choice in what to say. Beatrice even prompts her on what her actions should be, ‘speak cousin, or if you cannot, stop his mouth with a kiss. ‘ Woman’s sexuality was controlled by men. Hero would be like any other good typical wife in Elizabethan times, she, ‘would do any modest office. ‘ She is quiet and chaste and conforms to the norms of the society. Hero is very predictable, again like the typical woman, ‘now going to kiss Claudio,’ Beatrice prompts her on her actions. In contrast Benedick’s and Beatrice’s relationship has more equality and they come across as comfortable with one another as they use, ‘you ,’ and, ‘your,’ as apposed to, ‘thee,’ and, ‘thou,’ as Hero and Claudio use. Beatrice is presented in a very different way to Hero. Beatrice is presented very openly. All of her emotions are shown and she always says what she thinks, ‘the commendation is not in his wit, but in his villainy. ‘ This shows us that Beatrice is a very plotting and witty character who is in control of the situation. She is an independent woman, who was not like how women in Elizabethan times were presented, she was like Queen Elizabeth. Hero and Beatrice are complete opposites. Beatrice doesn’t want any man to rule her life, in marriage, so takes an independent look to things. She doesn’t want a husband because she wants to remain like she is, ‘I had rather hear my dog bark at a crow than a man swear he loves me. ‘ Her strong voice is a strong comparison to Hero’s silence; it makes them seen very opposite and is not the norms of Elizabethan society. Because Beatrice is so independent, she uses her wit to stop her from getting hurt, ‘so I would not he should do me, my Lord, lest I should prove the mother of fools. ‘ It shows that Elizabethan women were quite vulnerable. The love that Benedick has for Beatrice is true love, this gives Beatrice the power to manipulate him, and she tells him to, ‘kill Claudio,’ because she has to rely on a man to carry out what she wants to be done. The women in those times could not carry out a duel with someone else, as it was no, ‘expected,’ of them to do that and they had to conform to the typical woman, like Hero. Beatrice shows her frustration when she says, ‘O God that I were a man! I would eat his heart in the market place,’ she’s saying that if she was a man she would kill Claudio herself so makes Benedick chose if he looses a friend or love. Beatrice shows that she can be a domination person when she cuts Benedick’s sentences short, ‘Beat-,’ then she says, ‘Princes and Counties! ‘ Overall I think that the women in, ‘Much Ado about Nothing,’ were pressured into being quiet, chaste and not seen, like Hero. Beatrice is the total opposite and has her own strong-willed, independent mind. Men and women were not treated as equals and men had so much more power and freedom and saw the women as possessions not wives. Hero resembles the perfect presentation of what a woman should be like. Beatrice does not because she is not quiet and is not told what to do, she is different, she is stubborn and will do things her own way.

Globalization Only Desperation Has Been Globalised Essay

Since 2006, more than 500 Bangladeshi workers have died in factory fires, according to Clean Clothes Campaign, an anti-sweatshop advocacy group in Amsterdam. Experts say many of the fires could have easily been avoided if the factories had taken the right precautions. Many factories are in cramped neighborhoods and have too few fire escapes, and they widely flout safety measures. The industry employs more than three million workers in Bangladesh, most of them women. Activists say that global clothing brands like Tommy Hilfiger and the Gap and those sold by Walmart need to take responsibility for the working conditions in Bangladeshi factories that produce their clothes. From article by Vikas Bajaj published in The New York Times,†¦show more content†¦This may be the intention but quite often never materialises. The first important question to ask oneself is, if globalisation leads to uneven restrictions around the world then what does this mean for the countries, or on a micro-scale, the people in question? One form of restriction is very prevalent in many Asian and African countries. This is bondage labour and because of this there exists â€Å"persistent denials of basic freedom to seek wage employment away from ones traditional bosses†. (Sen. A, 1999) Many of these employees work for transnational corporations and are tied to their job because of financial restrictions imposed by the company. It is then fair to say that transnational corporations are the main faces of globalisation. In this respect economic and social restrictions may ensue. Similar to this is the restrictions placed on women seeking employment in many third world countries. This systematic denial of freedom is a â€Å"violation of women’s liberty and gender equity†. (Sen, A. 1999) This prevalent in many cultures in the Middle East. The 1970’s seen America giving enormous loans to OPEC countries in the Middle East. This meant a â€Å"fleeting illusion of prosperity for the receiving country†. (Friedman, J. 1992) When the repayments began many countries declared that they were unable to repay the loan. â€Å"Per-capita indebtness ranged from $200 toShow MoreRelatedSociological Ideas of Globalization: The Rana Plaza 2141 Words   |  9 PagesThe day before the tragedy, several cracks were noticed, yet the owner of the factory ignored the warning by police to suspend the factory. In addition, workers were physically intimidated which shows, illustrating the power of society and the desperation of financial condition as individuals (Hossain, 2013). 80% of the workers at the Rana Plaza were female; this was because their labor was the cheapest in the world, with the minimum income BDT being 3000 taka per month (the equivalent of 37 AustralianRead MoreThe Shipping News by Annie Proulx-Navigating the Global Hsc English Extension 11874 Words   |  8 PagesExtension English 1- Assessment Task 2-The Shipping News-Task 2(a) Formal Response-By Henri Rutherford Annie Proulx’s prose fiction novel ‘The Shipping News’ explores the complexities of individual’s navigation in our modern and increasingly globalised society. Proulx would agree with the statement ‘The global cannot be all bad nor the local all good. In our lives today, the two must coexist and we must learn to navigate both’, and her text provides evidence to this effect. The novel does notRead MoreOfw Remittances- an Economic Booster10937 Words   |  44 Pagestheir family and friends staying in another country. Remittances facilitate economic growth all across the World. The World stands as a globalised village. Many people go aboard for better education or for a better lifestyle. Through Remittance they do not need to worry about their loved ones at home anymore. Remittance transfers have existed for centuries, but have only garnered the attention of people in the last couple of decades. Remittance Transfer could either be domestic or could be International